The music marketing project was full of research, brainstorming planning, and group work. Here I will be explaining not very briefly, so get ready for a not very short read!
Firstly my teammates and I were assigned the Country music genre, none of us were familiar at all with this genre, so we got straight into researching. We researched two music record companies, which included Warner Records and Capital Records Nashville.
When it comes to Capitol records Nashville, our group researched some important country artists as well. Country bands like Little big town and Hootie and Blowfish that have also acomplished many great things in the music industry, like a #1 hit on a billboard board and and even some Grammys.We deeply researched these artists and their accomplishment sthrough their careers, just so it would be more easy for us to create marketing stategies for our band and future references.
After all of our research on the topic, these companies, their marketing strategies, and artists, the fun part of the project started, brainstorming. As we all worked online, the brainstorming was somehow difficult since of course, it is way easier to get an idea out there when we're all face to face working together, but who doesn't like a challenge? First we decided on the song that our band was going to release, we chose "Need you now" and after choosing our first single, we decided on the name of our music band, which we came to the conclusion for it to be "Light of sunshine"
We decided the name of the band for the aesthetic of country music perfectly, basic and simple. Our teammate, Sabrina Olivieri, made the logo that you see here to the right and worked on the album cover and most of our digital networks like Instagram, Twitter, and the web page which I will attach below:
https://dancingalexa.wixsite.com/website
Here you can find more information about the band and what they have to offer, get to know the artists, and exclusive news, which include online concert dates and news in general.
After we had done all of the things mentioned above, the next thing we did was the storyboard, I took the lead on this task. I talked to my group about some ideas and we decided on doing a storyline for the video since the lyrics of the song were so meaningful. A story of a heartbreak in about 3 minutes, honestly, the story I had in mind and that was in the storyboard, wasn't quite what we ended up doing in the video. My other teammate Kenneth Mathison, and I both met up safely and took the footage that was needed for the video, while we followed the storyboard that I had made. We both worked pretty well together when it was time to record, after that we both uploaded the footage to a google drive so our teammate, Alexa could edit it together! The editing part was a little confusing to Alexa so she tried her best to match the footage with the story the best she could, either way, it came out pretty good and we were all satisfied with her work!
The post-production was so relieving, the only thing that we were missing was the presentation! we were basically done and we were all so happy that our hard work would pay off as soon as we presented. We all worked on the presentation a little but Sabrina definitely took the lead since she had all the pictures of the logos, webpages, and social media. I helped her out with some of the information on the slideshow, and when it was done, we decided who was going to present what slide. We tried to choose the slides we all knew a little bit more than the others so it felt more professional. When our time to present came, we tried to be engaging with our audience and tried to not read right from the presentation so everything could be smoother and entertaining. Finally, we could say that our presentation went pretty well, we had a few technical difficulties when it came to presenting the website but besides from that, we did a good job together.
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