Representation Analysis

     What exactly is representation? In media, representation is a very important subject in which it all depends on how the audience and society can be affected by what is being watched. Below, I'm going to be doing an analysis of three different representations and how they can impact the viewers.

TIDE:

Topics that stand out while watching this commercial:

-Femininity 

-sexist

-Gender

-Discrete homophobia

Now that we have these topics spread out in the table, let's talk about how this commercial can be represented by the viewers.

    The first thing we see is a mother sitting in her very pink living room. The audience's first impression of this woman is most likely a very feminine and neat. Then we see her daughter sitting on the floor playing with wood legos and wearing a cargo hoodie and shorts. Totally polar opposites. Through the commercial, the mom of the little girl only talks about how she had such a hard time making the girl wear pink clothes. Even though it looks like the company tried to make a joke out of this, they did a horrible mistake because this commercial could be somehow harmful to some viewers and they failed completely at trying to make a joke. This commercial can be triggering to some people, especially girls who feel that they don't fall into the "girly" category society always tries to put them in, which is what the mother is trying to do. This commercial could have a big impact on people that struggle with sexuality, genders, and looks. Viewers who feel insulted by this commercial can feel judged by society more than they already are,  especially when seeing this on the TV where it is supposed to be their "safe space".

AXE

Topics we can see in this advertisement:

-Sexualized women

-Heterosexual man 'getting action"

This is the 2nd commercial I watched after the Tide one, and honestly regret watching it. Let's talk about it and how viewers might feel about this piece of advertisement. 

The first thing we see in the deodorant commercial is a woman in a bikini running in the woods. The next scenes are just women in bikinis running or swimming towards one white man who is raising his arms to get sprayed with Axe by all these women around him. We see all the variety of races when it comes to the woman. What this commercial is trying to make the viewers do is buy the product so they can have more girls.

From the point of view of a man, I say this commercial is great. Since it is all man's dream to be chased by thousands of girls in bikinis. It is obvious that the main target audience is young men teenagers. What we can interpret from this commercial is that if you wear this body spray, you will have the girls forming a line for them.

On the other hand from a women's point of view, this commercial is portrayed as sexual, and aggressive. This can also make a woman feel extremely insecure about their bodies since there is no type of body variety in this advertisement. Women have always being sexualized by men and that is no surprise, although women have tried so many times to stop this, it has been going for so long, women might never be sexualized. Besides from this, the female audience can see how they have to "compete" for a men's attention and it makes it look like it's their only goal.